Mindavo AI

Phase 1 launch plan — SMB AI workshops, Allen TX

Name decision

Mindavo AI Recommended
Cognara AI Backup option
Both came back clean in search. Mindavo AI reads warmer and more human-led — a better fit for a live workshop business than Cognara AI, which leans more "software product."
Before filing anything, verify these yourself — search alone cannot confirm legal availability:
  • Texas SOSDirect — LLC name availability
  • namecheap.com or godaddy.com — domain availability
  • USPTO TESS — trademark conflict check
1 Form the entity Days 1–15
File Texas LLC, get EIN, open business bank account, set up Stripe. Contractor agreement, ToS/privacy policy, B2B SOW template. General liability + E&O insurance.
→ If legal costs run high: use a template service for ToS/SOW, pay an attorney only to review the contractor agreement. Never skip insurance.
2 Build curriculum and LMS Days 1–35
Stand up Frappe LMS as the course-delivery engine — cohort enrollment, course content, certificates. Build decks, Colab labs, the prompt library. Zoom Business, Calendly, HubSpot Free CRM.
On the community feature (Synapse's login portal): that's a separate paid membership platform, not something Frappe LMS replicates the same way. Skip it for Phase 1 — it's a second platform and cost before the core model is proven. If wanted later, add a free Discord or Circle group as a perk for paying cohort members instead.
→ If Frappe setup stalls: fall back to Moodle, or a hosted tool like Thinkific for the first cohorts while Frappe gets sorted.
3 Recruit instructors Days 1–15
Hire 2 at launch (1 Pakistan, 1 Jamaica). Vet with portfolio review, live teach-back audition, reference checks, OFAC screen. Signed contractor pack + W-8BEN.
→ If hiring stalls: deliver the first 1–2 pilot workshops yourself — doubles as your own QA before handoff.
4 Run the funnel Days 36–60+
Google + Meta ads, $1,800–2,000/month, landing page per offer. Outbound to a 200-company DFW list, 20 touches/day. Monthly free webinar as top-of-funnel.
→ If ad cost passes $80/lead (B2B) or $90/enrollment (B2C) after $500 spend: pause that ad set, shift budget to outbound + channel partners (bookkeepers, MSPs, chambers of commerce, 10% referral).
5 Deliver and scale Ongoing
Every session recorded, founder reviews 2 recordings/week. NPS tracked, instructor bonus tied to NPS ≥ 60. Quarterly refresher retainers for repeat revenue.
→ If NPS or completion drops: pause new acquisition for 2 weeks, fix the curriculum or instructor gap first.